Fancy Hijab Enterprise: Fancy Hijab.co / Aimuni Hanani Yahaya and Nur Irdina Che Mohd Marzuki

Yahaya, Aimuni Hanani and Che Mohd Marzuki, Nur Irdina (2022) Fancy Hijab Enterprise: Fancy Hijab.co / Aimuni Hanani Yahaya and Nur Irdina Che Mohd Marzuki. [Entrepreneurship Project] (Submitted)

Abstract

We are starting our own business as partners and deciding to named the business as Fancy Hijab.co. We chose the field of women's clothes since it is in high demand. Our business offers a variety of exclusive and comfortable hijab for customers. All of our products are reasonably priced and of great quality. This is because our target market includes all women of all ages, whether they are students or working women.
There are two staff working in sales and marketing and finance to help run our business smoothly. We started this business with a capital of RM 235. We do not have an office yet so we just run the business from home. Our business is online on Facebook but we also make deliveries around Klang and Alor Setar. The reason we chose Facebook is because there are so many people of all ages using Facebook. So, we try the opportunity to obtain and attract customers using this platform.
We started our business on April 2022 with only one types of hijab which is chiffon shawl. Following a positive response, we expanded our hijab collection to include cotton shawls and satin shawls. Now we have three hot sales collection which are Elegant, Premium and Exclusive.

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