Oh Knit / Muhd 'Afif Hakimi Mohd Narin

Mohd Narin, Muhd 'Afif Hakimi (2022) Oh Knit / Muhd 'Afif Hakimi Mohd Narin. In: Mindareka Hybrid 2022: Programme Book. College of Creative Arts, Universiti Teknologi MARA Kedah Branch, pp. 27-28. ISBN 9789672948254 (Submitted)

Abstract

Oh Knit is a crochet plushie. The name 'Oh Knit' reflects the material and techniques used in producing this toy! The product tagline is " ... is all i need" which means the plushie toy could a companian and that is all they need. USP of the product is it is custom made requested by the customer. Oh Knit is a product originally belonged to Nurhana binti Mohd Al Mansor and Knitsunny.my. This product is targeted mainly for children.The concept of Oh Knit is childish, colourful, cheerful, child-friendly and joy since the main product is created for children. Hence, the colour schemes are bright and full of joy.There are similar products in the market such as Chubby Plushies, crochet.toy.x, kait.bymas, Crochet My Hobby Crochet Toys Pattern etc. Oh Knit has changed the strategy in promotional marketing, which is targeting social media such as TikTok, Twitter, Facebook and lnstagram because it wants to expand product marketing. In conclusion, Oh Knit has proposed a new concept and a new art direction which helps to bring a new image to help promote local products which has a lot of potential to be in the local and international market. Oh Knit, ... is all i need!

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Mohd Narin, Muhd 'Afif Hakimi
2019425214
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohamed Salim, Neesa Ameera
UNSPECIFIED
Advisor
Husin, Mohd Syazrul Hafizi
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Page Range: pp. 27-28
Keywords: Crochet plushie, toy, children
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/70874
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