Fabulash / Syamimi Wafaa Mazlan

Mazlan, Syamimi Wafaa (2022) Fabulash / Syamimi Wafaa Mazlan. In: Mindareka Hybrid 2022: Programme Book. College of Creative Arts, Universiti Teknologi MARA Kedah Branch, pp. 23-24. ISBN 9789672948254 (Submitted)


Fabulash is a beauty product that consists of two sides of mascara. The term "double-sided mascara" refers to the mascara that has two different brushes. This product is ideal for women who want their eyes to stand out and appear seductive. Furthermore, because of its low cost, Fabulash is becoming increasingly popular among teenagers. The most unique aspect of Fabulash is that our customers only need to pay one price to receive mascara with two different brushes. The corned-shape wand can thicken and lengthen your upper lashes. The skinny wand nicely splits lashes and is ideal for reaching your lower lashes without making a mess. The eyelashes still appear natural and fresh. Fabulash is also waterproof, so it will not stain. Waterproof mascara are a great option for those who naturally get watery eyes, they're less likely to run compared to your regular mascara. Who have straight eyelashes and are having to curl them on a every day basis, you'll find most mascara make your eyelashes go back to being straight because Fabulash have a strong holding formula which will help keep their curl and prevent them from pointing downwards or going straight .The tagline for this mascara is "Get More Attention," because it wants the customers to feel more confident and attracted by many people around them when they. Mascara is a cosmetic that is commonly used to enhance the appearance of the eyelashes. It has the potential to darken, thicken, lengthen, and/or define the eyelashes. Fabulash is produced since 2019. It is a new product line created by a local beauty brand called FeverGlam. The high demand for more beauty products. Fabulash was produced mermaid because, in addition to mainly demonstrate that this mascara is waterproof. This product's design concept is elegant because it is specifically aimed at a young generation that is up to date on the latest trends and lifestyle. This product is light and comfortable to wear. In today's market, there are a lot of competitors, whether they are local or international brands. Popular brands include Maybelline, Urban Decay, Nars, Mac, and Benefit cosmetics. The design makes use of purple and blue colours to make the main symbol of Fabulash, the mermaid stand out and appear much bolder. It also makes Fabulash's mascara unique and interesting in order to attract customers. Finally, I chose this product because I want to support local cosmetic brands. As the product's designer, I am extremely pleased with the overall look and feel of Fabulash. I believe it is unique and hopes to stand out in the market.


Item Type: Book Section
Email / ID Num.
Mazlan, Syamimi Wafaa
Email / ID Num.
Mohamed Salim, Neesa Ameera
Husin, Mohd Syazrul Hafizi
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Special industries and trades
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Page Range: pp. 23-24
Keywords: Beauty product, mascara, teenagers
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/70871
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