Customer's acceptance on Ar-Rahn scheme: a case study of Bank Rakyat / Nurul Izzati Bacharuddin

This study examines the factors affect the customers of Bank Rakyat to accept Ar-Rahn scheme. Based on this objective, the quantitative study was similar to what was conducted by previous researchers. This paper was used primary data involving 200 of survey questionnaires to collect the data and was analyzed by using multiple regressions in spss. The findings indicate the major factor influencing customers was social influence. It is also found that the understanding of Syariah-compliant product and the availability of Ar-Rahn scheme become the other factors of customer's acceptance. The results are primarily beneficial for Bank Rakyat community to provide attractive scheme at the same time offers delightful chance for those who needed cash by pledge their personal belonging as security. Instead of this, it will lead the products and services to be globally accepted and able to compete with the conventional pawnbroking. This research paper also contributes the researchers with the knowledge of the acceptance of Ar-Rahn scheme by providing an investigation on this scheme.