A study on the factors influencing participation of people to purchase takaful policy / Norshakilla Abd Rahman

Islamic Insurance (Takaful) is an alternative form of conventional insurance based on the concept of trusteeship and cooperation inspired by the beliefs of the followers of Islamic teaching. Muslim societies in different parts of the world are now practicing Takaful scheme as their own way of sharing financial responsibilities to assists each other. The main purpose of this study is to determine factors influencing people participating in purchase Takaful policy at Johor Bahru. A questionnaire with five points of likert-scales is applied to 133 usable responses. The respondent consists of those who already have Takaful policy. There used several method to analyze the influence of independent variables towards the dependent variable for this study. The methods are Reliability Analysis, Pearson Correlation Coefficient and Multiple Linear Regression. Four attributed will be tested namely knowledge, promotion, price, benefit and social influence. The finding revealed that there have three elements that become the factors that contribute toward the participation of people to purchase Takaful policy. However, social influence is become the best predictor of dependent variable that answered objective to determine the most important factor that influence the participation of people to purchase Takaful policy. This proves by the result from the SPSS program used. Overall, the researcher can consider the result gathered in this study is balanced.