Study on layout configuration design effect on the circulation in enclosed shopping mall / Fathul 'Alim Omar

This paper examines the layout configuration effect on the circulation of shopper's in shopping mall. Since the widespread of shopping mall in Malaysia, there is a lot of competition among them. Various of innovation create by designer or architect in designing the best shopping mall in the aspect of facade image, services, and layout plan that can attract community. However, shopping malls are in the mature stage of the mature stage of the retail life cycle and require major renovation and revitalization to sustain a competitive edge. Community will find and fulfill their needs in shopping mall in their whole day. How to attract them, begging them or serve them to stay one whole day in shopping mall? Draw a circulation in shopping mall to give a comfort to shopper's play a important role. How the arrangement of anchor tenant, other smaller retails and services will circulate or control the shopper's circulation. People will feel tired of walking too far, too complex or bad wayfmding in shopping mall. Tenant placement should be very strategic to draw smoothly the shopper's from one tenant to another tenant.