A survey on the usage of internet banking services by the state & federal civil servants at Maybank Lawas, sales & service centre / Tury Retap

Retap, Tury (2003) A survey on the usage of internet banking services by the state & federal civil servants at Maybank Lawas, sales & service centre / Tury Retap. [Student Project] (Unpublished)

Abstract

The purpose of this study are to determine the usage of Internet Banking services by the State and Federal Civil servant who are residing in the district of Lawas. In the study we also explore on how the various demographic variables can influence its usage. The findings will serve as important tool to develop new marketing strategies to promote and encourage the usage of Internet Banking services at Maybank Lawas SSC.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Retap, Tury 99320080
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance > Banking H Social Sciences > HG Finance > Banking > Electronic funds transfers
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	ACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (MARKETING)
Keywords:	Internet Banking, Lawas, Maybank, state & federal civil servants
Date:	October 2003
URI:	https://ir.uitm.edu.my/id/eprint/69264