Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol

Zulkefli, Nor Syuhada and Che Aziz, Roslizawati and Mohd Radzol, Aifa Rozaini (2021) Developing a framework on success performance of community-based homestay tourism programme: evidence from insider of homestay / Nor Syuhada Zulkefli, Roslizawati Che Aziz and Aifa Rozaini Mohd Radzol. Journal of Tourism, Hospitality and Culinary Arts, 13 (3). pp. 256-270. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

Through the domain of Communities-Based Tourism (CBT) in tourism sector, the Malaysia Homestay Program (MHP) was introduced to the community with a purpose to enhance the local communities’ livelihood and economic sustainability. In the context of the sustainable development goals (SDGs) 2030, CBT has been used as an approach to achieve progress on SDG1-No Poverty and SDG11-Sustainable Cities and Communities. However, the homestay operators facing a great challenge to sustain their businesses and among the reasons are village landscape, inefficient networking, lack of cooperation and commitment from homestay operators, exploitation of external parties, as well as ineffective promotional and marketing activities. To overcome these challenges, this study would like to understand what make one homestay operator success with their business. Therefore, this study investigates the successful performance factors of community based in MPH. The data was collected using a qualitative approach where 17 key informants were interviewed, and the data was interpreted using a Nvivo 12 software. Twelve criterion of success factors of MPH were identified and seven very important dimensions to attract more visitors are revealed. The findings also highlighted the three new dimensions (i.e; recognition and previous awards, entrepreneurship, and uniqueness of product and package design) for homestay operators to attract more visitors, to grow and sustain business for their livelihood and economic prosperous. These dimensions would be designed for the future homestay business to be successful for a whole-of-community.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Zulkefli, Nor Syuhada
syuhada.z@umk.edu.my
Che Aziz, Roslizawati
roslizawati@umk.edu.my
Mohd Radzol, Aifa Rozaini
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Homestay
H Social Sciences > HB Economic Theory. Demography > Demographic surveys
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 13
Number: 3
Page Range: pp. 256-270
Keywords: Malaysian homestay program, success performance, community-based tourism
Date: December 2021
URI: https://ir.uitm.edu.my/id/eprint/67962
Edit Item
Edit Item

Download

[thumbnail of 67962.pdf] Text
67962.pdf

Download (324kB)

ID Number

67962

Indexing

Statistic

Statistic details