The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton

Rungsimanop, Phattarawadee and Ashton, Ann Suwaree (2021) The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton. Journal of Tourism, Hospitality and Culinary Arts, 13 (3). pp. 158-179. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire from yoga tourists. A total of 400 samples were received, and the sample were from many countries around the world. A multiple regression with stepwise method was used to analysis data. The findings revealed that and there are two main yoga destination components to consider when developing a yoga tourism destination: firstly, core resources, and secondly, supporting resources to respond to satisfaction and revisit intention. The theoretical contribution, especially the yoga destination development model which stakeholders including yoga studio owners, yoga instructors, government sectors, accommodation owners, and restaurant owners will be the driving force behind the development of yoga destination, prioritizing core and supporting resources and the practical contribution, the authority should take the initiative to plan an effective collaboration that utilizes each stakeholder's competence and can be adopted in order to develop yoga destination and to attract international and domestic tourists to participate in the unique tourism which become popular activity under wellness context.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Rungsimanop, Phattarawadee
pwdrungsi@gmail.com
Ashton, Ann Suwaree
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Sports and tourism. Sports tourism
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 13
Number: 3
Page Range: pp. 158-179
Keywords: Yoga Tourism, Yoga Destination Development (YDD), Core resources for YDD, Supporting resources for YDD, Yoga Tourist Satisfaction, Revisit Intention
Date: December 2021
URI: https://ir.uitm.edu.my/id/eprint/67908
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