The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin

Tausin, Roshaline (2015) The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin. [Student Project] (Unpublished)

Abstract

The objective of this research is to assess the marketing mix and Porter's generic strategy for student intake at Kiara College Sabah. Based on the marketing mix and Porter's generic Strategy the students' intake was assessed. The variables that included in the study are the marketing mix which covers the 4P's and also the Porter's generic strategy which is conclude the cost leadership strategy, differentiation strategy and lastly the focusing strategy. The study was done using survey of 60 respondent which include all staff of Kiara College Sabah at Kota Kinabalu. Then the survey analyzed using the reliability test of Cronbach's Alpha test, the descriptive analysis and lastly the correlation analysis. After that the assessement was done using the analysis to know how the following marketing strategy works by the operation management at Kiara College Sabah as the students recruited increases by years. At the end of the research, the findings of this study would be able the researcher to know the result of assesment of marketing strategy of students' intake at Kiara College Sabah. The result could help the operation management of Kiara College to increased their marketing strategy in the future to increase more students recruited. As for the future researcher, they would be able to use this study as inspiration of their study.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Tausin, Roshaline
2012874792
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Henry, Bernardette @ Jacynta
berna469@uitm.edu.my
UNSPECIFIED
Makapin, Tony
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
L Education > LB Theory and practice of education > Higher Education
L Education > LB Theory and practice of education > Higher Education > Institutions of higher education
L Education > LB Theory and practice of education > Higher Education > College choice
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Marketing ; Student Intake; Strategy
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/67753
Edit Item
Edit Item

Download

[thumbnail of 67753.pdf] Text
67753.pdf

Download (451kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

67753

Indexing

Statistic

Statistic details