The awakening of tourism sector in Kepulauan Riau province road to recovery from COVID-19 (Kepri Bangkit movement strategy) / Eva Amalia

Since the covid-19 outbreak that has had a huge impact in Indonesia whereas its inevitable affected any industries and sectors worldwide. The very affected industry is the tourism and hospitality industries. This descriptive qualitative research aims to elaborate a movement program called Kepri Bangkit (Riau Island Awakening) and its strategy initiated by the government of Riau Island province. Kepri Bangkit executed by the government authorities and other stakeholders to embark the journey with a long path to resume usual tourism activities The results of the study show that the role of stakeholder is tremendously positive in efforts to support the awakening of the tourism sector in Kepulauan Riau.