Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]

Jamal, Syazni Najiha and Ramli, Intan Mashitah and Hamirudin, Ras Natasha Azalea and Abdul Halim, Nur Halimah and Norshamsolfamy, Nur Alia Raihana (2022) Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

SHANA Accessories was established in January 2022 and as our company, we innovate the “Charging Cable Lanyard” and we came up with an idea to become a social business. As a social business, we plan to serve and help out a student in UiTM Campus Bandaraya Melaka in order for them to gain money pockets by working as our workers that mainly focus on product manufacturing department from starting point until finishing point. SHANA Accessories sets a target market based on demographic, psychographics and geographic. These target market play an important role towards business because it enhances better in marketing performance results and have an ability to provide a better and right product to the consumers. We plan to launch our first Charging Cable Lanyard around our college because it is a place where all students and lecturers at mostly during classes. During this launching day, we target about 1000 including both students and lecturers will buy our product with affordable price and gain RM3 off for 3rd purchases of our product with a single receipt. Our business plan consists of four plans which are Marketing Plan, Production Plan, Organization Plan and Financial Plan. We used media advertising and sales promotion to promote our product in the market. The operating plan is one of the most significant aspects to consider when starting a company. We must make certain that our company is able to meet and exceed the expectations of our clients. However, it is critical to guarantee that the company can provide the product that was envisioned in the marketing plan before proceeding with the project.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Jamal, Syazni Najiha
2022908029
Ramli, Intan Mashitah
2022947385
Hamirudin, Ras Natasha Azalea
2022981881
Abdul Halim, Nur Halimah
2022900547
Norshamsolfamy, Nur Alia Raihana
2022736137
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Norhisham, Norshiba
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Keywords: Charging cable lanyard, business plan, marketing plan
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/67205
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