Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]

SHANA Accessories was established in January 2022 and as our company, we innovate the “Charging Cable Lanyard” and we came up with an idea to become a social business. As a social business, we plan to serve and help out a student in UiTM Campus Bandaraya Melaka in order for them to gain money pockets by working as our workers that mainly focus on product manufacturing department from starting point until finishing point. SHANA Accessories sets a target market based on demographic, psychographics and geographic. These target market play an important role towards business because it enhances better in marketing performance results and have an ability to provide a better and right product to the consumers. We plan to launch our first Charging Cable Lanyard around our college because it is a place where all students and lecturers at mostly during classes. During this launching day, we target about 1000 including both students and lecturers will buy our product with affordable price and gain RM3 off for 3rd purchases of our product with a single receipt. Our business plan consists of four plans which are Marketing Plan, Production Plan, Organization Plan and Financial Plan. We used media advertising and sales promotion to promote our product in the market. The operating plan is one of the most significant aspects to consider when starting a company. We must make certain that our company is able to meet and exceed the expectations of our clients. However, it is critical to guarantee that the company can provide the product that was envisioned in the marketing plan before proceeding with the project.