Chocs Valley Sdn. Bhd. / Muhammad Yurid Bin Hamdan Nasir … [et al.]

The background of this study are students that are currently pursuing their degree in bachelor of accountancy and one of the courses is the Principle of Entrepreneurship. In the Principle of Entrepreneurship, it teaches the student on what Entrepreneurship is and the important things about it. It explains how to know the market, business, operational strategies, ways to attract customers and also how to identify our targeted customers and many more. It also teaches the student and encourages the students to become an entrepreneur by explaining what are the strategies and business plans that a student can use in starting their own business. In the course of Principle of Entrepreneurship, the student is given a task that is called a case study. In this case study the student is required to choose a small and medium-sized enterprises (SMEs) in Malaysia. Students are required to examine the company by interviewing the company that they choose and identify the problems that they are facing and the students should give a reasonable solution. This will help the company to operate efficiently and effectively. It also will help the company boost up their company performance. In this case study the students are exposed to the reality of how a company operates in terms of their sales activities and their financial activities. In this assignment, our group decided to choose Chocs Valley as the company to identify their problems faced and give the best solution to them. Chocs Valley is a company that is known in the food and beverages industry. Chocs Valley is a F&B company that sells premium chocolates in Malaysia. They sell various types of premium chocolates, cookies and custom made chocolates. The reason we chose this company is because it is a very interesting company and rarely found a local company that produces premium & quality chocolates in Malaysia. By completing these assignments, it will help and teach the students about the theory of entrepreneurship and give an opportunity to the students to identify the problems of a company and generate new solutions to the company in real life. It also will give an important experience to the students in doing this assignment that is useful for their future.