K-Shoppe Mart / Emmalyne Rose James … [et al.]

K-Shoppe mart was established by Mohd Baharin Bin Ibrahim. He successful to stay in business mart industry for three years which selling food, beverages, necessities and printing services. Located in Alor Gajah, the K-Shoppe mart store was established in the early 2020 in response to emerging trends and the need for food and beverage with low price options. They specialize in selling products such as food and beverage, necessities, electrical item either from local brand or international brand with varieties of choices. K-Shoppe mart also offered delivery to each residential block after business hour if students order through WhatsApp. As the one of focal mart in UITM Alor Gajah, K-Shoppe mart able to capture student attention. Located in an Jebat Café ,Products come from supplier such as Merison Marketing Sdn Bhd, Boston Trading Sdn Bhd, Hublong Oil & Food Sdn Bhd,that which collaborate with FAMA and MyAgrosis. Customer can also buying K-Shoppe mart through delivery to the residential block with small fee, pick up at the store and K-Shoppe mart also grow his business using telegram. K-Shoppe Mart Company offer its products at a competitive price to meet the demand of the students in Uitm. Their company vision is to fulfil their customers need and want to make them loyal to K-Shoppe mart. In this report, there are a few problems that K-Shoppe mart company faced which cause K-Shoppe mart not operate smoothly such as lack of talented employees to help reduce the workload as Mohd Baharin who is both the owner and worker. The next problem is, K-Shoppe mart have a lack marketing strategies as Mr. Mohamad Baharin only use WhatsApp platform which has restricted amount of members in a group and only covered 1/3 students in Alor Gajah. Lastly is subject to Seasonal Demand because of the student have period for seasonal breaks for every semester and the target customer are basically students. Based on the major problem, the best problem solving that suitable for K-Shoppe mart to follow up to stay known and attract more customer are by following the recommendation solution. The first solution is, the owner should hire at least one staff by hiring students or hiring outside people to reduce the workload and ensure the business operates smoothly. Second, the business should increase the use of advertising tools through social media platform or subscribe to the university bulletin board to make the business known and attract new customer. Lastly, the owner should setting aside cash reserves and diversify the products as financial backup plan during the students semester break.