CNL Repellent / Nur Lyanasazrin Mohd Hazid … [et al.]

Mohd Hazid, Nur Lyanasazrin and Muhammad Nassir, Nurhanis and Ayub, Anis Najihah and Adsilin, Nor Diyana and Mohd Marwazi, Mohd Fihkran Mizani Yaakob (2022) CNL Repellent / Nur Lyanasazrin Mohd Hazid … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

HADYF Corporation Sdn. Bhd. was founded in April 2021. The company is based in Kampung Baharu Batu Empat, Kuantan Pahang, which is also close to the city of Kuantan. "CNL Repellent" from our company is used to keep lizards away, but does not harm them in any way. Tea leaves and lemongrass, two naturally occurring ingredients, are also included, making this product suitable for many people. HADYF Corporation Sdn. Bhd. establishes a target market based on demographic, psychological, and geographic criteria. The company always try to keep on improving their marketing performance results by becoming more capable of providing a high-quality product to customers. Pahang is an ideal location for the launch of our first product because it has access to a wide range of resources. We hope to sell at least 400 units of CNL Repellent pouch bag for the launching day. We have also created a promotion where the first 50 customers who come on the launching day will be given a 30% off voucher for their second purchases. Our company's business strategy is divided into four categories which are marketing, production, organization, and financial plan. The company had decided to used media advertising and sales promotion to advertise the product on the market. The operating strategy is one of the most important factors to consider particularly when launching a business. We must also ensure that our organization is capable of meeting and exceeding the expectations of the customers. However, it is vital to ensure that the organization can deliver the product that was envisioned in the marketing plan before moving forward with the project.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Hazid, Nur Lyanasazrin
2021171595
Muhammad Nassir, Nurhanis
2021118963
Ayub, Anis Najihah
2021125885
Adsilin, Nor Diyana
2021341097
Mohd Marwazi, Mohd Fihkran Mizani Yaakob
2021166981
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohd Nordin, Noorain
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Business strategy; Entrepreneurship; Tea leaves; Lemongrass
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/67188
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