CNL Repellent / Nur Lyanasazrin Mohd Hazid … [et al.]

HADYF Corporation Sdn. Bhd. was founded in April 2021. The company is based in Kampung Baharu Batu Empat, Kuantan Pahang, which is also close to the city of Kuantan. "CNL Repellent" from our company is used to keep lizards away, but does not harm them in any way. Tea leaves and lemongrass, two naturally occurring ingredients, are also included, making this product suitable for many people. HADYF Corporation Sdn. Bhd. establishes a target market based on demographic, psychological, and geographic criteria. The company always try to keep on improving their marketing performance results by becoming more capable of providing a high-quality product to customers. Pahang is an ideal location for the launch of our first product because it has access to a wide range of resources. We hope to sell at least 400 units of CNL Repellent pouch bag for the launching day. We have also created a promotion where the first 50 customers who come on the launching day will be given a 30% off voucher for their second purchases. Our company's business strategy is divided into four categories which are marketing, production, organization, and financial plan. The company had decided to used media advertising and sales promotion to advertise the product on the market. The operating strategy is one of the most important factors to consider particularly when launching a business. We must also ensure that our organization is capable of meeting and exceeding the expectations of the customers. However, it is vital to ensure that the organization can deliver the product that was envisioned in the marketing plan before moving forward with the project.