KOPIB40.MANTIN / Intan Eliyana Azman … [et al.]

A case study is done on small businesses to provide more opportunities for students to learn about entrepreneurship. Hence, we did a case study on KOPIB40.MANTIN. The business is a family owned-business that was founded on 24 January 2022 by Encik Izzul Islam bin Mohammad Rahim and her wife Puan Fatin Farhana bte A Razak. The business is located at Mantin, Negeri Sembilan. KOPIB40MANTIN is a business in the category of food and beverage industry where the owner sells iced coffee and iced chocolate with their own special ingredient and recipe. The name of KOPIB40.MANTIN was created when he went to a small restaurant namely Medan Selera B40 at Rembau, Negeri Sembilan, and aligned with the trend of coffee during the Movement Control Order (MCO) where there is a viral type of coffee homemade which is called dalona coffee, so the owner combined with restaurant name, trend coffee and location of his business. Moreover, the owner put the word B40 to encourage his potential customer to feel interested to buy the beverage because the price is affordable. The owner also has the motto or tagline for his business which is “Citarasa Kayangan, Harga Marhein” that tells all people that the beverages have their own special taste but with cheap price. We had prior discussion and requested for an interview with Encik Izzul Islam bin Mohammad Rahim through online on google met. We interviewed Encik Izzul Islam bin Mohammad Rahim on the evening of 10 April 2022. Through the interview, we gathered information regarding the business to make this case study possible and completed successfully. The information was compiled and we constructed a business model canvas (BMC) which consists of customer segments, value proposition, distribution channel, customer relationship, revenue stream, key activities, key resources, key partners, and cost structure. We also learn about the flaws through the interview of KOPIB40.MANTIN. The business has no worker, no delivery services, weak advertising and less variety flavour of beverage. Therefore, we figured out solutions for the business to overcome the problems, in hopes that it could help KOPIB40.MANTIN for its business growth. The solutions that we proposed such as hiring workers, making delivery services or delivery available in delivery applications, make more variety of beverage and banners advertising to ensure more people know about KOPIB40.MANTIN.