Magica Enterprise / Intan Eliyana Azman … [et al.]

Magica Enterprise is a partnership company under a high-technology and electronics industry. The company that is based in Kuala Lumpur aimed to make it easier for people to have blended water everywhere without needing to bring a blender, to save electricity using the voice over system that replaced cord and battery, and to save money from buying separate electronic products. This idea to make this product arose after seeing that the electricity consumption in Malaysia is on a high value every year. Therefore, we decide on what to help our country reduce the electricity consumption. Through this, users can bring our product everywhere, as this portable bottle includes all in one without cords nor battery, and with only a bottle sized that is easy to carry. Our product offers a complete package of ice-maker, blender, and bottle to fill the liquids. With this, it is easy to travel, camping, picnic or even living in secluded areas that have no electricity. People can enjoy blended juices and water straight from the blender. Moreover, the unique feature which is the voice over system that can recognize voice commands makes it easier to bring anywhere.
From this business, our company achieved competitive advantage for these 2 years of operation. These are technology-based advantage, first-mover advantage and cost-based advantage. For technology-based advantage, as our source of business is based and relies on technology, it has an important effect on the basis of competition. For the first mover advantage, it occurs when the seller first sells and introduces the first new product to the market. With this, we are able to have a larger share in the market while the attractions and demand is still high and unique. Lastly is the cost-based advantage. It is the most obvious way to get the competitive advantage as people will always find a way and choose the place that gives a cheaper price than others. Our company's target customers are adults including teenagers above 15 years old. There is no limit according to gender, race, occupation, religion or educational level. During our first 6 months operations, we were not able to achieve our goal, due to the serious COVID-19 outbreak. However, people started to give interest after seeing all the marketing’s and promotions with an affordable price. This results in growth of profit by RM50,000 every year. This growth consistently rises in the next year, and we think that our business can be very helpful to people. Therefore, we are continuingly upgrading our product to be able to achieve our next goal, which is expanding in the Malaysia market, and also globally.