Portable silicone tumbler / Aina Adlina Zainudin … [et al.]

Tumbler4u Enterprise is a company that focuses on manufacturing tumblers in Malaysia. Tumbler4u is chosen as the name of our company to give a sense of personal relationship between the user and the company as we make tumblers that suit their needs. Tumbler4u is located in 7a, Lorong Setia 1, Taman Ayer Keroh Height, 75450 Ayer Keroh, Melaka. The management of Tumbler4u consists of 4 lead workers.There are, Aina Adlina binti Zainudin as the General Manager, Aleena Amira Binti Ahmad as the Financial Manager , Fathin Nadia Binti Mohamad Nasir@Fauzi as the Operational Manager and Syed Hafiy bin Syed Isa as the Marketing Manager. Nowadays, people often immerse themselves in activities such as sports, campings and traveling. Especially after the pandemic, more people are prone to fill their time doing outdoor ventures to make up for the lost time being in quarantine. Therefore, we provide an item that these outdoor enthusiasts and someone with a family could use which is ‘Portable Silicone Tumbler’. Portable Silicone Tumbler is an item made to hold water for consumption that can easily be bought anywhere as it can be folded. The size of our product is 700 ml and 300 ml when folded. Our mission is to become the preferred water tumbler that is sought after by consumers and our vision is to be one of the notorious companies all around the world. Tumbler4u's marketing strategy is the price. We offer a discounted price with the purchase of a second product. Moreover, our company also has a warranty and policy being placed to our customer. We also have signboards, flyers, business cards and a social media account to advertise and promote our product. Our company also provides sales promotions like coupons and discounts. Furthermore, we distribute our product to supermarkets, mini-markets, department stores and e-commerce websites. The competitors that existed in the market are Starbucks, Tervis and Hydro Flask.