Cure Nation Inc. / Hazlinda Ishnin … [et al.]

Cure Nation Inc. is currently based in Merlimau, Melaka. It is located at Palm Mall, Kemayan Square, 84000 Melaka. This business was established on 27th November, 2021. Cure Nation Inc. is one of the companies that produces and distributes face masks. Since the global spread of the Covid-19 epidemic, it has been established that wearing face masks in public areas is necessary. As a result, there are several distinct categories of residents that have challenges, including children and adults. Hence, with this in mind, we engage ourselves to the community by creating products that improve people's convenience and protection. The business is a partnership under business retails owned by Iskandar Zulkarnain bin Othman. Cure Nation Inc.'s management team consists of the Operation Manager who is Nurhidayah binti Rusjhan, Rabiatul Nadhirah binti Zainal as Finance Manager and Hazlinda binti Ishnin as Marketing Manager. Furthermore, Cure Nation Inc. observed the problem occurred and conduct a researched to solve difficulties identified from consumers by producing the "Protect Me Up!" face mask. This kind of face mask is specialized with fragrance that made up from organic ingredients. Consumers usually experience some issues such as low-durability, unpleasant smell, and non-biodegradable while using a normal face mask. The release of “Protect Me Up!” face mask provides solutions to the existing problem. Next, the target market of Cure Nation Inc. is among Malaysian. Our product is aimed at both youngsters and adults. Only a few face mask distributors in Malaysia sell this type of product and none of them specialized in fragrance masks that made with organic materials. As a result, Cure Nation Inc. has an advantage as the first company in Malaysia to develop this product. Our company offers fragrance face mask at a reasonable price with high-quality products. However, we have competitive rivalry among Himaya, Neutrovis, and Jovian that keeps us inspired to improve as in the industry. Through the pricing approach, we set our product prices significantly affordable than our competitors. Hence, we specifically targeted well-known retail and health stores to distribute our product. Watson, Guardian, CARiNG Pharmacy, and Alpro Pharmacy are a few examples. In addition, we also use our own website and others online platforms such as Shopee, and Lazada to promote and distribute our products. Because Cure Nation Inc. is new to the market, our market share is only 11%. However, our sales unit and market share will arise in the future, as customer will choose to purchase an affordable price product with a high-quality material