Kopi Ping Comel / Nur Khairiah Fakhri Jani Mahmudy ... [et al.]

Jani Mahmudy, Nur Khairiah Fakhri and Md Tanin, Saidatul Najiha and Mohd Izhab, Nur Athirah Izleen and Mohd Jamrin, Intan Rasyidah and Mustapa Kamal, Hani Fatihah (2021) Kopi Ping Comel / Nur Khairiah Fakhri Jani Mahmudy ... [et al.]. [Entrepreneurship Project] (Unpublished)


Consumer interest in the coffee shop industry is sweeping the country. Kopi Ping is in the perfect position to deliver this to the south of the Malay Peninsula. Kopi Ping will offer a welcoming, pleasant environment in which customers may enjoy high-quality food, service, and entertainment at a fair cost. Customers will have a variety of options at the coffee shop. Various types of coffee will be available including three signature drinks namely Cheers Americano, Latte Dernier and the special drinks that the recipe we brainstormed together is a Kopi Ping Comel speciality; ingredients that have in this coffee is a mix between coffee, chocolate and caramel. There are no juices or non-alcoholic beverages offered.
The building's interior design will be focused on portraying a relaxing feeling. Different areas of Kopi Ping will be split. Tables and chairs will be present in some, while others will include enormous old stuffed couches and chairs, coffee tables, and book shelves brimming with books and magazines. The music and entertainment will be broadcast throughout the venue using a PA system.
The three-mile radius surrounding Kopi Ping Comel is densely populated by young, upwardly mobile people with disposable income. A big number of upper middle class "Baby Boomers," who make up a large share of those who visit coffee shops, add to this.
The drink prices will be reasonable and comparable to those of other coffee shops in the region. The price will be calculated by the proportion of the actual cost of the drink, as well as the going rate in the area. The drink will not only be competitively priced, but it will also be good, wellpresented, and delivered in large portions in a relaxed environment.


Item Type: Entrepreneurship Project
Email / ID Num.
Jani Mahmudy, Nur Khairiah Fakhri
Md Tanin, Saidatul Najiha
Mohd Izhab, Nur Athirah Izleen
Mohd Jamrin, Intan Rasyidah
Mustapa Kamal, Hani Fatihah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Electronic commerce
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: Kopi Ping Comel, business, customer, coffee shop, beverages, e-commerce
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/67057
Edit Item
Edit Item


[thumbnail of 67057.pdf] Text

Download (622kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details