Assessment of service quality provided by Eastern College in Kota Kinabalu / Mohd Zamri Mohd Salleh

Mohd Salleh, Mohd Zamri (2015) Assessment of service quality provided by Eastern College in Kota Kinabalu / Mohd Zamri Mohd Salleh. [Student Project] (Unpublished)

Abstract

The objective of the study is to identify the assessment of service quality on the needs of physical resources and environment that relate to the dimension of service quality which is reliability, responsiveness, and empathy, besides that, the quality on the physical resources and environment, 4 P's elements and the good services offered by the PHEI contributes to the efficient performance of the institution thus determine the customer decision and satisfaction which will contributes to good reputation of the college and attract more customer to pursue their study at the college.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Salleh, Mohd Zamri 2013415674
Contributors:	Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin UNSPECIFIED
Subjects:	L Education > LB Theory and practice of education > Higher Education > Institutions of higher education L Education > LB Theory and practice of education > School architecture and equipment. School physical facilities. Campus planning > University and college physical facilities. Campus planning L Education > LB Theory and practice of education > School architecture and equipment. School physical facilities. Campus planning > University and college physical facilities. Campus planning > Malaysia
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Student Project;Projek pelajar; Service quality; Eastern College
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/66950