Abstract
RockSolid.Co is a partnership business that focus on digital product. Our target market are adults and senior citizens with the range age between 18 to 70 years old. Due to misplacement and robbery cases which is high in Malaysia, we can see almost every day we saw in social media for example where people posting about the loss of their belongings that unfortunately affects them especially if the belongings are their wallets. Therefore, we decided to introduce our new product called brainy wallet to ensure a peace of mind for our customers where they can carry our brainy wallet everywhere. It is because our product has their own benefits and uniqueness for example, we sell it RM275 which is affordable especially for working people. Secondly, our product focusing on Bluetooth function as the tracker to ensure our customers can track their wallet easily and anywhere. Besides, our product is not only having many compartments to put notes and bank card, but also, we come out with extra compartment which is smartphone to ensure our customers can bring along their smartphones together. Next, our company decided to use pricing strategy by comparing with other competitors product price and aim to sell with average price that include top quality product range. Other than that, when it comes to promotion strategy, we use advertising such as through our official website, social media and others online platform since most of our customers are using gadgets nowadays. Moreover, we also can build a good relationship with our customers by provide post sales services which is give a warranty policy in case there are any problem with the product that they purchase. Other than that, they can give honest feedback so that we can always improve our company’s performance of digital product. Furthermore, with the skills and knowledge that we have from our teams, we also will make sure our customers satisfied with our product. Our teams are excellent in various kind of skills such as creative, financial planning interpersonal skills and more. Besides, our teams also have several experiences that shows our company RockSolid.Co has a potential to succeed in the future. For example, experience in business industry, public relation and also some of them own businesses. Therefore, to ensure our teams and employees are capable in this digital industry, we provided courses that is compulsory to attend by all team members to ensure our teams and employees always develop new knowledge. It is because we also aware about the quality and performance of our employees which shows that we always up to date with technology and study the needs and wants of our customers.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Amran, Sakinah 2022771849 Schaharum, Siti Nur Amirah 2022926059 Ahmad Faizul, Fazlinda Fasya 2022900615 Mislan, Nurathasha 2022900505 Azmi, Hazimah 2022771631 |
Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Keywords: | Digital product, wallets, bluetooth function |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/66880 |
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