Shooking Enterprise / Nur Syazyani Mohd Shafiee ... [et al.]

Shooking Enterprise is a partnership-based business formed by five female members. Moreover, each of the members will perform different roles to smoothly manage the business operation such as general manager, operation manager, administrative manager, marketing manager as well as financial manager. Furthermore, Shooking Enterprise is a business that focus on designing a new technology of automatic stirring tumbler and suitable for the urban and busy people, coffee lover yet also students in Malaysia since the demand for hot and cold beverages are keep on increasing and the new norm of bringing water bottle anywhere such as to office or shopping mall has been practice among the Malaysians.
By this, with the mission of helping people living a simpler life, we have decided to produce a high-quality and multifunctioning product consist of stirring blade, three-layer material and also tight cover lid that called as Shooking automatic tumbler. In line with our mission, the vision is to produce a product that may help people to live a better and simpler life. On top of that, the operation of our business is done through both online and offline platform. As for online, we utilize the social media such as Instagram, Facebook and Shopee to promote our product. Meanwhile for offline method, our business is operating in Shah Alam which is a very strategic place as it is in the centre of huge residential, office and also school area. However, there are lots of big competitors such as Starbuck, Mantigo and Tyeso in our tumbler industry since they are popular brand and offer variety of design but expensive in price. To distinguish ourselves from the competitors, Shooking Enterprise offers a special of high-quality material for heat absorber that manage to maintain both cool and hot water in a long period which are between 6 to 12 hours, easier to bring anywhere as the user just need to insert batteries to functioning the stirring blade, eco-friendly and also at an affordable price. Moreover, our product is available in one size which is suitable for 181 litres of water capacity yet serve elegant and sporty looks to the user since the tumbler’s available in three colours which are black, blue and silver. Thus, we are sure by the product specialties, Shooking Enterprise manage to increase our market share of 5% and total sales of RM9,000 in 2022 to 12% and RM21,600 total sales in 2024. This is because, people nowadays love to get an exclusive and modern product that suits with our tumbler features which are automatic stirring blade. Lastly, we are sure that Shooking Enterprise will be known worldwide in the future as the tumbler are unique, convenience for the user and also helps to improve the user quality of life.