DASHA Container Enterprise / Khairunnisa Suhaimi … [et al.]

The DASHA Container Enterprise is a partnership run by five individuals. The responsibilities of the General Manager, the Administrative Manager, the Marketing Manager, the Operation Manager, and the Financial Manager are divided among the partners. The DASHA Container Enterprise started selling food containers on July 7, 2022. Each partner has invested RM10,000 with an additional contribution from the general manager, who has committed to provide a van and other company essentials. Our company's mission is to provide consumers with low-priced, high-quality goods they can use and enjoy, as well as to anticipate consumer needs so that we may fulfil those needs and so improve the eating experience through the application of condiments. In addition, bank loans are used to finance the start-up capital and expenses of our company. DASHA Container Enterprise is a partnership-based start-up business that can be found at 18, Lorong Sungai Puloh 10/KU6, Kawasan Perindustrian, Taman Sungai Puloh, 42100 Klang, Selangor. The company's goal is to create the finest value for money container that can meet the majority of consumer demands. The product is Foocond, a container primarily aimed for those who have difficulty consuming fast food, particularly through drive thru facilities. The container is intended to assist consumers eat their food comfortably, and it is also reasonably priced, allowing people/companies to purchase them en masse. Our product's key feature is an additional compartment for sauces, making it versatile and easy. The product will be offered on a B2B basis, which means that for every purchase of our product, they will receive 50 separate containers in one bundle, which will sell for RM50 per bundle. Our target market consists of fast-food establishments in Klang, Shah Alam, and Klang. The product offered to these restaurants will aid with the packing of the food, making it easier for consumers to enjoy on the move. Fu Fong Plastic Industries Sdn Bhd and Mah Sing Plastic Industries Sdn Bhd are our key rivals. We can compete in terms of innovation and affordability in areas where the other two thrive, such as branding and production capacity. As a new product on the market, a mix of low costs while yet giving a fresh unique product that may pique customers' interest will help us improve our market share. We estimate low to moderate sales in the first few months in contrast to our competitors, but we still want to raise sales by 10% per month, achieving a forecasted sales of RM2,438,650 in the first year of company. This will be the first milestone where we own 20% of the market share, and we plan to improve further in the next years, with sales of RM2,560,583 and RM2,688,612 projected in the following years.