The impact of homestay attributes on tourist satisfaction and motivation to revisit homestays in Kuching, Sarawak: the perspectives of local and foreign tourist / Bernad Stephen Jussem

The homestay business continues to grow rapidly in Malaysia, and it is an alternative form of tourism product in Malaysia. A homestay programme means that the host family will live together with the travellers and they will share the lifestyle in the village. However, there were some homestay owners who disregard the issue. The homestay owners only provide the travellers with a house fully equip and does not share their culture and live together with them. The first three objectives are focussing to test the relationship pattern and strength of homestay attributes (accessibility, accommodation, amenities, tourist attraction, tourist activities, food and meal) on tourist satisfaction and tourist motivation to revisit. While, the fourth objective is to test the mediating effect of tourist satisfaction between the relationship of homestay attributes and tourist motivation to revisit. The parameter of the study was based on sampling frame of the selected homestays in Kuching Division namely Kampung Annah Rais, Kampung Pueh Sematan, Kampung Krokong, and Kampung Santubong. Researcher found that there is a significant relationship between tourist attraction and tourist satisfaction as well as between food and meal and tourist satisfaction. Other than that, the results also proved that there is a significant relationship between amenities and tourist motivation to revisit, between food and meal and tourist motivation to revisit, as well as between tourist satisfaction and tourist motivation to revisit. The results indicate that tourist satisfaction significantly mediates the relationship between tourist attraction and tourist motivation to revisit, as well as between food and meal and tourist motivation to revisit.