PKT Hypermarket / Mohd Afifuddin Zaharuddin

Zaharuddin, Mohd Afifuddin (2022) PKT Hypermarket / Mohd Afifuddin Zaharuddin. [Student Project] (Submitted)

Abstract

PKT Hypermarket name from Pengkalan Kubur Trading and start operation on 27 September 2007, PKT hypermarket provide home grocery also have a few branches in Kelantan and Terengganu. PKT hypermarket attract customers who have family in line with the tagline' Pusat Membeli Belah Sekeluarga'. For this project i would say this is about to be a major rebrand for PKT hypermarket because i applied a new and simple design and stay with blue and yellow color to not change their iconic and strong identity. Besides that i applied their emotional selling proposition (ESP) this company in their new logo for attract more customers.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Zaharuddin, Mohd Afifuddin afifuddinzahar3201@gmail.com
Contributors:	Contribution Name Email / ID Num. Advisor Samsudin, Dr. Mat Redhuan UNSPECIFIED
Subjects:	H Social Sciences > H Social Sciences (General) > Study and teaching. Research H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Success in business. Performance
Divisions:	Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Programme:	Faculty Art and Design
Keywords:	Pengkalan Kubur Trading, Pusat Membeli Belah Sekeluarga', emotional selling proposition (ESP)
Date:	2022
URI:	https://ir.uitm.edu.my/id/eprint/66271