Predicting entrepreneurial intention among university students using theory of planned behavior / Norzhaahirah Abdullah and Zulnaidi Yaacob

Investigating entrepreneurial intention using Theory of Planned Behavior has become a major stream of research in entrepreneurship literature. However, the number of studies conducted in Malaysia is still scarce. Therefore, in contributing toward this dearth in literature, this study investigated the relationship of entrepreneurial attitude, subjective norm, perceived behavior control, and entrepreneurial intention. Data was collected using questionnaires through a survey on 100 students of a local Malaysian university. Results of a regression analysis confirmed that attitude, subjective norm, and perceived behavior control are three significant predictors of entrepreneurial intention of university students. In addition to providing evidence to support the Theory of Planned Behavior, this study offered implication to stakeholders such as university educators and policy makers. Although many studies have investigated entrepreneurial intention, the number of studies conducted in Malaysia is still very little. Due to the significant role of context in explaining entrepreneurial intention, this study provided evidence of entrepreneurial intention within the context of university students in Malaysia.