Abstract
Creative packaging involves innovative designs and solutions that not only help products stand out above the rest, also to increase the product’s growth and success. Candy Wax by RHEAAZURI is a local company selling 100% natural ingredients for instant hair removal products. The needs to further enhance
the marketing of the product to ensure the sustainability of the company. The research develops an innovative printed solution with Augmented Reality (AR) integration. In addition, this process involved research on the identification of opportunities, exploration of concepts and refinement of printing processes. The outcome of these research is that the product quality is further improved by a box packaging with practical, value-added and impact-based innovation with integration of Augmented Reality (AR).
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Creators: | Creators Email / ID Num. Fathil, Fatin Nur Nazifa fatinnazifa03@gmail.com |
| Subjects: | T Technology > T Technology (General) > Technological change > Technological innovations T Technology > TS Manufactures > Packaging |
| Divisions: | Universiti Teknologi MARA, Perak |
| Journal or Publication Title: | University Teknologi MARA, Perak |
| ISSN: | 2756-8733 |
| Event Title: | The 9th International Innovation, Invention & Design Competition |
| Event Dates: | 17 May - 10 Oct 2020 |
| Page Range: | pp. 27-28 |
| Keywords: | Multifunctional, innovative printed-based, augmented reality (AR) |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/66144 |
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