Integration of augmented reality in sleeve packaging for food industry / Zulaikha Zainal

Zainal, Zulaikha (2020) Integration of augmented reality in sleeve packaging for food industry / Zulaikha Zainal. In: The 9th International Innovation, Invention & Design Competition, 17 May - 10 Oct 2020, Perak, Malaysia.


Twelve Slices Cafe is a bakery business that sells bread, dessert, and traditional cakes. Its products are regularly ordered as a celebratory dish for events such as weddings and birthdays. Besides that, it also offers a food delivery service. However, products sold formerly were packed in just plastic bags.
Therefore, unique packaging is needed to enhance product visibility and branding. The purpose of this project is to introduce a sleeve packaging that adds handle-carrier to its newly defined concept shape. Not only it would differentiate the café’s products from its competitors, but the significant design of the packaging would also attract their target market. Furthermore, after a thorough exploration of creative design and evaluation, sleeve packaging is selected as the most suitable type of packaging for the cafe’s range of products. This type of packaging will reduce the use of plastic, and it could also display the
product visually. Information on the packaging will also help to convince consumers of the quality of the products. Moreover, the integration of augmented reality in the innovative printed-based packaging would also improve customers’ experience.


Item Type: Conference or Workshop Item (Paper)
Email / ID Num.
Zainal, Zulaikha
Subjects: T Technology > T Technology (General) > Technological change > Technological innovations
T Technology > TP Chemical technology > Food processing and manufacture > Packaging
T Technology > TS Manufactures > Packaging > Special containers and packaging methods, A-Z
Divisions: Universiti Teknologi MARA, Perak
Journal or Publication Title: University Teknologi MARA, Perak
ISSN: 2756-8733
Event Title: The 9th International Innovation, Invention & Design Competition
Event Dates: 17 May - 10 Oct 2020
Page Range: pp. 22-24
Keywords: Sleeve packaging with handle-carrier, design, augmented reality (AR)
Date: 2020
Edit Item
Edit Item


[thumbnail of 66141.pdf] Text

Download (414kB)

ID Number




Statistic details