An inventive solution of multifunctional phone case packaging / Umairah Shahirah Nasarudin

Foneshark is a company that sells premium and customized-design phone cases. The need to create a packaging that is multifunctional and practical for various sizes of mobile phone casing is very vital. Thus, the customers that buy the product would not throw it away so easily. This research is to develop
an innovative printed-based solution with the integration of augmented reality. The process involves the opportunity identification, concept exploration and refinement. Besides, the outcome of this research is the packaging that has multifunctional purpose or practical for packing various sizes of phone case and
integration of augmented reality. The development of the packaging involves three processes which are pre-press, press and post press. Efficiency in each process plays a major role in producing high-quality products. The development process would be to consider the client’s demand. The final result of this
project will be an innovative packaging with a value-added function which is Augmented Reality (AR).