This study would attempt to scrutinize the development of the franchise fast food restaurant business in Malaysia after 10 years of inception of the Franchise Development Program in 1992. Since then the development of this industry has been growing steadily. The measurement of development would include the numbers of restaurant available, the franchisor, the franchisee, the support agencies, the suppliers, the customers, the growth of foreign or homegrown franchise and many more. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business in Kuching city. It would be interesting to find out the reasons why there are some franchise restaurant businesses that are popular in other cities and countries through the globe have failed in Kuching.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Awang Morshidi, Spree 2004277602 |
| Subjects: | H Social Sciences > HF Commerce > Retail trade H Social Sciences > HF Commerce > Retail trade > Franchises (Retail trade) H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.)(Marketing) |
| Keywords: | fast food, restaurant, Franchise |
| Date: | April 2007 |
| URI: | https://ir.uitm.edu.my/id/eprint/65948 |
- Edit Item
![[thumbnail of 65948.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
65948.pdf
Digital Copy
Physical Location
- Koleksi Akses Terhad | PTAR Kampus Samarahan, Sarawak
Item Status
