The development of franchise fast food restaurant in Malaysia: the views of consumer on Kuching Market / Spree Awang Morshidi

Awang Morshidi, Spree (2007) The development of franchise fast food restaurant in Malaysia: the views of consumer on Kuching Market / Spree Awang Morshidi. [Student Project] (Unpublished)

Abstract

This study would attempt to scrutinize the development of the franchise fast food restaurant business in Malaysia after 10 years of inception of the Franchise Development Program in 1992. Since then the development of this industry has been growing steadily. The measurement of development would include the numbers of restaurant available, the franchisor, the franchisee, the support agencies, the suppliers, the customers, the growth of foreign or homegrown franchise and many more. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business in Kuching city. It would be interesting to find out the reasons why there are some franchise restaurant businesses that are popular in other cities and countries through the globe have failed in Kuching.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Awang Morshidi, Spree 2004277602
Subjects:	H Social Sciences > HF Commerce > Retail trade H Social Sciences > HF Commerce > Retail trade > Franchises (Retail trade) H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.)(Marketing)
Keywords:	fast food, restaurant, Franchise
Date:	April 2007
URI:	https://ir.uitm.edu.my/id/eprint/65948