Customer understanding and confident toward service quality in construction industry / Amiezaitul Asyikin Berahim

This study intends to gain better understanding and insight into the customer understanding and confident toward the service quality in construction industry. This research was represented by 150 respondents at the age of 25 years old to above 40 years old. For the collection of data, a set of questionnaire were used to assess respondents' feedback. The data collected was analyzed using the Statistical Package for Social Science (SPSS) program. The findings showed that responsiveness dimension lead to customer understanding and confident toward the service quality in construction industry. Various strategies such as taking immediate action toward customer complaints, developer become more reliability and adaptive to the customer and focus on customer service are recommended. From the study it was found that responsiveness dimension is vital in customer understanding and confident toward the service quality in construction industry.