Pin'cess / Nurain Solehah Alias

Entrepreneurship is a characteristic possessed by a person that allows the individual to face challenges and identify an opportunity and subsequently seize the opportunity. Digital business is a modern transaction. In theory digital business has offered new concepts on the process of digital entrepreneurship, idea development, methods of exploiting business opportunities and methods of starting a business. In terms of practicalities digital entrepreneurship opens up opportunities for individuals to learn basic skills of digital entrepreneurship such as how to find customers online, create graphics, repair and enhance existing business ideas to be applied in digital business. According to Jonathan Allan (2019) digital businesses encompass new methods of identifying targets, they shape product and service offerings, generate revenue and reduce costs, new opportunities for employment, risk and competition.