Determinants of customer satisfaction towards credit card in Bank Rakyat Kuantan / Nadzirah Afiqah Mohd Nazeri

Mohd Nazeri, Nadzirah Afiqah (2018) Determinants of customer satisfaction towards credit card in Bank Rakyat Kuantan / Nadzirah Afiqah Mohd Nazeri. [Student Project] (Submitted)

Abstract

Credit card is a replacement for cash or check, and a vital part of electronic commerce and internet commerce. It is allow the holder to purchase goods or services on credit. Credit card can lead to a better lifestyle which can help the community to develop their quality of life. Bank Negara Malaysia (BNM) has comment on the article entitled "Consumer body: Abolish surcharges on credit cards" published on Free Malaysia Today (FMT) on 19 March 2018, regarding the response provided by the Deputy Finance Minister in Dewan Rakyat is with reference to the interest imposed by credit card issuers on cardholders for outstanding credit card balances that are overdue, and not on surcharges imposed by retailers on credit and debit card transactions. According to the Consumers Association of Subang and Shah Alam, Selangor (Cassa) president Dr Jacob George said this was a pertinent issue as many consumers use these cards instead of cash to make payments. Therefore, this study aims to determine the factor of customer satisfaction towards credit card. The data is analysed using a correlation. This study is aims the customers of Bank Rakyat Kuantan as the respondent to answer questionnaire, which are selected based on the simple random sampling.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Nazeri, Nadzirah Afiqah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Hosin, Husnizam
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HG Finance > Banking > Bank loans. Bank credit. Commercial loans
H Social Sciences > HG Finance > Credit. Debt. Loans
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Islamic Banking
Keywords: Customer satisfaction, credit card, Bank Rakyat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/65740
Edit Item
Edit Item

Download

[thumbnail of 65740.pdf] Text
65740.pdf

Download (330kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

65740

Indexing

Statistic

Statistic details