Systematic mapping on social media an its relation to business / Aerica Jane Cherang

The appearance of the Web 2.0 gave rise to social media, a phenomenon that changed the way how software developers and end-users started to use and view the World Wide Web. This is best exemplified by one of the characteristics of social media where its contents and applications are created and published by all types of users, whom continuously participate in modifying (improving and/or personalize) them in a collaborative manner (Domínguez, López, & Ortega, 2016; Kaplan & Haenlein, 2010). Social media is best understood as links that connect the Inter- net with channels of instant communication where people can express thoughts and share it collectively. Moreover, authors mention that social media has evolved rapidly and that its
growth has been spurred by communicational advances.