Impact of social media application in business organizations / Rachel Cindy Chundang Innit

In this new modern era, social media has become one of the platforms which is a technological advancement that is being slowly adapted by an
organization worldwide. According to an online poll, about 60 percent of consumers do online research on products or brands through social networking websites. Through this platform, it can help an organization to approach a wider audience and avoid various obstacles such as the distance, time, accessibility and availability. Social media has proven that the use of the internet is widely embraced by all communities by connecting people in many ways. The implementation of social networking has become the new march in doing business. An individual can generate and exchange ideas, interests, information and other kinds of expression via interactive computer platforms by using the online networks and communities. Meanwhile, the purpose of this study is to determine the influence of social media from the business organization perspective. It focuses on discovering the benefits, disadvantages of utilizing social media in business as well as the risks involved.