Kuala Selangor perceived attractiveness as a domestic tourism destination / Hasan Mohamed Zakaria and Azlizam Aziz

Mohamed Zakaria, Hasan and Aziz, Azlizam (2018) Kuala Selangor perceived attractiveness as a domestic tourism destination / Hasan Mohamed Zakaria and Azlizam Aziz. Journal of Tourism, Hospitality and Culinary Arts, 10 (2). pp. 63-80. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

This study aims to provide a more in-depth knowledge of visitors’ perceived attractiveness of a destination. The role of the perceived importance of an attractiveness attribute and the ability of the destination to fulfill visitors’ need was assessed using the Multi Attribute Model. Survey was conducted at multiple attraction sites in Kuala Selangor. A total of 390 responses were analyzed using SPSS 23 software program. The result found that heritage, history, and cultural attraction attractiveness attribute was perceived as the most important factor and having the highest ability to satisfy the needs of the visitors. This result provides information on how domestic visitors perceive the attractions in Kuala Selangor and on which attribute to be focused by destination marketers for future marketing strategy.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohamed Zakaria, Hasan
hasanzack93@gmail.com
Aziz, Azlizam
UNSPECIFIED
Subjects: D History General and Old World > DS History of Asia > Southeast Asia > Malaysia. Malay Peninsula. Straits Settlements > Selangor (Malaysia)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 10
Number: 2
Page Range: pp. 63-80
Keywords: Destination, attractiveness, Kuala Selangor, Multi-Attribute Model, domestic tourism
Date: December 2018
URI: https://ir.uitm.edu.my/id/eprint/65344
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