Social media marketing and business success of automobile dealers in Rivers State / Maureen Apong

Apong, Maureen (2022) Social media marketing and business success of automobile dealers in Rivers State / Maureen Apong. In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 7-8.

Abstract

As we know, social media is one of the platforms for business success, which can help gain income. As for this article, the automobile dealers in Rivers State have discovered that Facebook, Twitter, and YouTube significantly influence their sales growth. This is because one hundred and forty-three respondents have answered the tool spearman rank order questionnaire, which has a relationship with social media platforms.

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