Impact of social media application in business organizations / Anjelica Renny Sila

Sila, Anjelica Renny (2022) Impact of social media application in business organizations / Anjelica Renny Sila. In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 3-4.

Abstract

The internet profoundly affects how individuals communicate and build relationships today. The industry has shifted from traditional corporate communications practices to public relations utilizing social media platforms. It is the new frontier in doing business since social networking was established. Online networks and communities allow individuals to create and share information, ideas, interest, and other forms of expression.

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