Diam, Jezreel Meggiddo
(2022)
How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam.
In:
Article Review : Social Media in Business Records.
Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 7-9.
Abstract
This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.
Metadata
| Item Type: | Book Section |
|---|---|
| Creators: | Creators Email / ID Num. Diam, Jezreel Meggiddo 2020986025 |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research H Social Sciences > HF Commerce > Business T Technology > T Technology (General) |
| Divisions: | Universiti Teknologi MARA, Sarawak |
| Volume: | 1/2022 |
| Page Range: | pp. 7-9 |
| Keywords: | research, social media, business, article review |
| Date: | July 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/65162 |
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