Abstract
This paper is about a study on the users' perception of Maxis e-Mail Bill Service in
Klang Valley. The main objective of this paper is to identify the users' perception level
on Maxis e-Mail Bill Service in the Klang Valley area. The second objective is to
investigate the relationships between the users' demographic elements and their
perception level. The research began by distributing questionnaires to the respondents.
The respondents consist of either the present or previous users of Maxis e-Mail Bill
Service. One hundred completed questionnaires were selected in this research. The paper
indicates that in average, the users have moderate perception level on the Maxis e-Mail
Bill Service. Besides that, it is concluded that seven out of nine users' demographic
elements have significant relationships or associations with their level of perception. It is
recommended that the service providers which are implementing the e-mail bill service
to improve and upgrade the service quality in terms of security and reliability concerns
because these factors become the barriers for the users to adopt the latest billing
technology.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Mokhtar, Ahmad Helmi UNSPECIFIED |
Subjects: | H Social Sciences > HE Transportation and Communications > Cell phone services industry. Wireless telephone industry |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences |
Keywords: | Service providers, Maxis, Users' perception, Email billing service |
Date: | 2005 |
URI: | https://ir.uitm.edu.my/id/eprint/651 |