Designing mobile information architecture (IA) m-Health learning application for traditional Malay medicinal properties using user persona and culture dimension / Noriffah Ishak

There is deficiency of content structuring in existing m-Health application due to weak structuring of information architecture and poor usage user interface design. The reason is explained by the lack of incorporating cultural elements in the design of information architecture. The main objectives of this study are; to investigate the requirements of mobile learning application m-Health Malay, to design a mobile learning application for m-Health Malay traditional plant by using User Persona and Cultural Dimensions and, to evaluate the design m-Health Malay traditional plant. The research methodology involves using Goal Directed Design is adapted as the research approach. Based on interview with some experts, the study purposes two designs for Mobile Information Architecture (IA) m-Health learning application for traditional Malay medicinal plants with medicinal properties using user persona and culture dimension. The first design is based on high power distance and uncertainty avoidance. Design showing detail on the function and more structure on the access of the information of the m-Health application design and the second design is based on low power distance and uncertainty avoidance. Design is showing more on the graphics and image to access on information in the m-Health application design. Those designs are being be evaluated and user persona prefers designing two over design one. The design was evaluated and the result show it is proven that designing m-Health application towards content, context and navigation is partly influenced by culture. The design can be used by stakeholder, SMEs and end users to conduct mobile learning. As a conclusion, the design was developed for m-Health based on cultural dimensions and user persona. Future work may involve incorporating cultural dimensions and user persona in other different type of applications such as mobile travel, mobile banking, mobile shopping, mobile entertainment, mobile gaming, mobile creative industries, mobile trade, mobile commerce and mobile education.