Borneo Serunding Enterprise / Borhan Abdul Haya @ Yahya ... [et al.]

Abdul Haya @ Yahya, Borhan and Mohd. Johari, Apar and Limun, Ali Faizal and Justine, Verona Nita and Mohd. Salleh, Nur Suryati (2009) Borneo Serunding Enterprise / Borhan Abdul Haya @ Yahya ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Serunding ikan is made by grinding and mixing fish with certain local spices, fried with coconut milk and packed in polythene bags. It is delicious as 'fillings' for sandwiches and curry-puffs and complements pulut and lemang eating occassions. The production of serunding is not a new preparation. It has long been in existence but unfortunately production is on home basis, normally produced during festive seasons. Beef serunding is the most popular whereas serunding ikan in fact is a new preparation and only certain country in Peninsular Malaysia is engaged in its production. Like beef serunding the production system of serunding ikan have scope for improvements. Accurate statistics pertaining to its output is not available. However in view of its market potential, due to its varied utility, it is a big chance for us to manufactured and marketing the serunding ikan
in Borneo in order to promote and improve the market potentiality. If the proposed manufacture of serunding ikan is undertaken it could be accepted as one of Malaysia's leading delicacy in the near future.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdul Haya @ Yahya, Borhan
2006111043
Mohd. Johari, Apar
2006111035
Limun, Ali Faizal
2006111019
Justine, Verona Nita
2006111029
Mohd. Salleh, Nur Suryati
2006139413
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TP Chemical technology > Food processing and manufacture
T Technology > TP Chemical technology > Food processing and manufacture > Packaging
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology
Keywords: Business plan; Business management; Entrepreneurship; Serunding ikan;
Date: 15 April 2009
URI: https://ir.uitm.edu.my/id/eprint/64394
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