1901™ Snack Cafe / Dina Azahari ... [et al.]

Fundamentals of entrepreneurship as a part of our course subject is designed to provide students with knowledge and exposure in the field of small business and entrepreneurship as well as introducing students with some of the basic techniques and tools that can be used by entrepreneurs in managing their businesses. Apart form that, this course will guide us in facing a very challenging but rewarding career in the future which are not only theoretical but conceptual aspects of entrepreneurship and the crucial hands-on knowledge that will facilitate our understandings of entrepreneurship. The business that we would like to propose is the home-grown 1901™ hot dog franchise. The quality that differentiates our premises than the other 1901 ™ premises is our concept of snack cafe which is still newly introduced in Sabah and will be the first here. This concept has its own advantages which can distinguish us from other 1901™ franchises in Sabah. Being a franchisee also give us tons of benefits from our franchisor. As this concept is still new. we will instigate aggressive and intensive marketing and promotional activities. New marketing ideas will be implement to promote our products to public. We hope to obtain a place and play an important part in the fast food industry in Sabah and have a healthy competition between other International brands. This will help us in obtaining useful knowledge and worthwhile experience in the competitive business world Thus, bringing our Malaysian brand to the eye of the world. We also hope that our objectives and visions could be achieved with our teamwork effort and shared knowledge.