An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli

Rosli, Siti Sarah Amanina (2022) An illustration approach characteristic of Malaysian culture through food packaging case study: Uncang Tea / Siti Sarah Amanina Rosli. Degree thesis, Universiti Teknologi MARA, Melaka.

Abstract

The purpose of this study is to focus on illustration approach characteristic of Malaysian culture through food packaging using the case study of Uncang Tea. This study contains two objectives. The first objective is to establish a potential Malaysian culture element that could be implemented into future Uncang Tea packaging design. The second objective is to highlight about creating awareness on product ownership and origin using illustration on a packaging design. The primary data for this study will be obtained using a quantitative method, which will involve conducting a survey on a targeted audience. A total of 54 people was chosen to complete an online questionnaire containing questions about this study. In addition, the researcher used secondary data, such as book references and Internet resources, to obtain additional information. The data collected were analyzed and quantitatively presented. Through this study, researchers suggest that the implementation of Malaysian culture illustration on food or beverage packaging design should be emphasized in the local industry as it helps to promote the Malaysian local identity to the world.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Rosli, Siti Sarah Amanina
2020983219
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohd Radzi, Fazlina
324100
Subjects: T Technology > TS Manufactures > Packaging > Design
H Social Sciences > HM Sociology > Culture
H Social Sciences > HM Sociology > Culture > Sociology of knowledge > Malaysia
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Special topics, A-Z > Packaging
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Programme: Bachelor of Graphic Design (Hons) (AD241)
Keywords: Illustration; Malaysian culture; Food packaging
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/64044
Edit Item
Edit Item

Download

[thumbnail of 64044.pdf] Text
64044.pdf

Download (143kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

64044

Indexing

Statistic

Statistic details