Meraki Cafe / Aleesa Natrah Khairul Anuar ...[et al.]

Khairul Anuar, Aleesa Natrah and Azman, Nur Aliaa Zafirah and Ahmad Annuar, Nur Kameelah and Azian, Nurul Izzatul and Amran, Wan Zahra’ Mardiah (2022) Meraki Cafe / Aleesa Natrah Khairul Anuar ...[et al.]. [Entrepreneurship Project] (Unpublished)


Meraki Sdn. Bhd. is a partnership company managed by 5 people who have been good friends for years. Under this company, they have decided to open up a coffee shop called Meraki Cafe. All of the members held important positions in the organization which are the general manager, administration manager, marketing manager, operation manager and finance manager. Aside from loan, each member has contributed MYR 10,000.00 to be able to open up their dream café. There are few factors of why this café is going to be built. The first factor is because of their love of coffee, they wanted to sell a high quality of coffee yet affordable to purchase. Many coffee shops sell good quality of coffee but almost all of them are expensive to be bought daily. Besides, from their experiences as a student, it is hard to find a good coffee shop that is student-friendly. Thus, this café was created as they wanted to provide a calm, cozy, inspiring, and aesthetic place for people, especially students, to enjoy their time and do things freely such as studying, hanging out, group discussion, reading and many more. Not to worry, just because it is mentioned to focus on students, does not mean this café is not for everyone. This café welcomed all people be it working people, adults, housewives and elderly. What could make this café to catch the attention of adults is where it will be located. This café is located near to Bandar Seri Alam, Pasir Gudang, Johor, which is near to education hub, residential and workplace. It is easy to reach by car or walking as it is near to the center of the city and the parking is always available. Hence, there will not be any traffic jam just to get a cup of coffee from theirs. The environment of the café is also calming and relaxing as the location is not as busy as in the city. In order to achieve their goals, good plan must be made to ensure the smoothness of the business journey. Every team member is responsible to provide their own plan, relating to their duties. For instance, administration manager will be providing good administration plan to control and maintain the business routines while marketing plan will be providing its own plan on how to advertise the products or services offered by the café. For operation team, the plan must be made to outline the key activities and targets that will be undertake by the company. Last but not least, finance team will provide the overview of the café financials and projections for growth.


Item Type: Entrepreneurship Project
Email / ID Num.
Khairul Anuar, Aleesa Natrah
Azman, Nur Aliaa Zafirah
Ahmad Annuar, Nur Kameelah
Azian, Nurul Izzatul
Amran, Wan Zahra’ Mardiah
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Mechanical Engineering
Keywords: Business plan, Cafe, Coffee
Date: 2022
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