Apam balik colourful / Mohamad Fitri Mohd Zinu ...[et al.]

Mohd Zinu, Mohamad Fitri and Afhai Nizam, Nur Aina Batrisyia and Sharuddin, Nur Farah Syahirah and Mohd Rodhi, Nurin Irdina and Zanzubir, Putri Nur Fatin Sofea (2022) Apam balik colourful / Mohamad Fitri Mohd Zinu ...[et al.]. [Entrepreneurship Project] (Unpublished)


This business name is Apam Balik Colourful, and it sells apam balik with a variety of fillings and iced tea. The apam balik contains different fillings to satisfy customer’s demand with different age level. This business sales apam balik which consists of apam balik classic, apam balik chocolate, apam balik purple, apam balik green, apam balik pink and iced tea. The name of apam balik is taken from the colour of fillings that we offered. This business is located at Tapak Urban Street Dining, Jalan Ampang Kuala Lumpur which gain a lot of attractions since it is near to Kuala Lumpur City Centre and the area has a lot of offices. This business started on 4th July 2022 which the partners of the business has just done with their diploma. The business target market is those who age around 6-65 year old and works around the area. The ingredients used are suitable to kids up to 6 years old because the apam balik is soft to chew and ut has the fillings which attracts them to try the classic food. The elderly can also try this apam balik because it is a classic, well-known food that has been eaten by the previous generation. This product is well-liked by teenagers and is well- known among adults because of the fillings that it offered to the customers. Besides that, tourists are also the target market of the business since there are a lot of tourists who come to Kuala Lumpur and view the wonderful Kuala Lumpur City Centre. The apam balik is suitable to every income level since the price is only RM5 to RM6 each. To those who comes with family, they can purchase the apam balik with a set price which is RM18 for Set A and RM30 for Set B. They can save a lot of money and at the same time enjoy the food with their family. The competitive advantages of this business is firstly, it is an enjoyable food which is suitable to be eaten at any time of the day and for any season of the year. Secondly, this business offer improved quality and taste depending on the future needs and demand of the customer. The apam balik is served quickly after ordering and we make sure that the apam balik is freshly made after ordering. Besides that, this business offer variety of apam balik fillings which suits every age level from kids, teenagers, adults and elderly. The expected monthly sales of this business is RM36,305 which will make us able to pay for the cost of the business for a month. The business has never achieve any achievement yet since it is still new but there are a lot that this business can offer to make those achievement come true. There are 5 workers in this business which each of the worker hold two position at a time. For example, the general manager also hold a position of kitchen staff to handle the business. Administration manager hold a position of cook helper, marketing manager hold a position of kitchen staff, operating manager cook for the business and financial manager is a driver and cashier for Apam Balik Colourful. The two position that each of the partners hold can help us understand our business better and improve our food quality in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Zinu, Mohamad Fitri
Afhai Nizam, Nur Aina Batrisyia
Sharuddin, Nur Farah Syahirah
Mohd Rodhi, Nurin Irdina
Zanzubir, Putri Nur Fatin Sofea
Email / ID Num.
Mazlan, Nurul Farhana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Keywords: Business plan, Apam balik, Traditional food
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/63644
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